Communication
Motivation
Teamwork
Empathy
Adaptability
Problem - solving
Receive and apply feedback
Creativity & Visual Storytelling
Figma
Visual Design
Research
Design Thinking
Wireframing
Framer
Ui Prototyping
Product Architecture
Photoshop
Jira
Premiere Pro
Illustrator
CSS 3
Camera Operation & Settings
Lens Selection & Composition
Color Management
HTML 5
AI - Chat GPT
High-End Retouching
Post-Production
Notion
Miro
Frame Rates
Controlled Lighting
Spanish
Native
English
Fluent
Hi there! I’m a multidisciplinary designer with experience across UX/UI, marketing, photography, and video. I’ve worked on projects ranging from digital products and mobile applications to commercial campaigns and visual storytelling. My process goes from research and wireframes to final delivery, whether that’s an app, a brand identity, or a product shoot.
I enjoy collaborating with product, marketing, and development teams, and I’m fluent with tools like Figma, Framer, and Adobe Creative Suite. Beyond interfaces, I create visual content, photography, and video pieces that strengthen brand identity and engage audiences.
I’m constantly seeking to grow as a designer, learning from diverse teams and exploring how creativity—through design, images, and storytelling—can make a real impact.
Professional Experience
Freelancer – Digital Product & Marketing Designer
UX/UI Design for digital products:
- Collaborated with EAATA’s design team on a mobile application for automotive technicians.
Developed wireframes, flow diagrams, prototypes, and high-fidelity mockups in Figma. Also Designed graphic and audiovisual pieces, together with the Marketing team, for promotions and campaigns of products for sale in the automotive sector, in social networks.
- Designed Echovault, a data-driven app focused on secure information storage and intuitive interaction flows. Defined user flows, created wireframes and high-fidelity prototypes in Figma, and applied a minimalist design system to improve clarity and trust. The process included user research and persona definition to ensure the app matched real user needs.
- Developed OpoCoach, a coaching and training app aimed at improving engagement between coaches and clients. Designed onboarding flows, dashboards, and interaction patterns to make the experience intuitive, motivational, and goal-oriented. Conducted usability testing to refine features and improve navigation.
- Created wireframes, prototypes, and design systems in Framer and Figma, ensuring scalability and smooth user experience.
Produced commercial and product photography campaigns (e.g.Partagás Habanos, NIYIKOW Grip Strengthener). Projects included both studio and outdoor shoots with high-end retouching.
Created promotional videos for e-commerce and Amazon listings (e.g., SnapDock iPad Stand, NIYIKOW Grip Strengthener). Worked with cinematic lighting and storytelling to emphasize features and usability.
Developed editorial and creative photography projects, including album covers and visual art pieces, combining photography, Photoshop, AI, and 3D elements.
Email Marketing Designer – UX & UI designer
Oasis Optimization is a company dedicated to helping business owners achieve scalable profits through email marketing, sales funnels, and systems. With a focus on results-driven strategies and a commitment to excellence, Oasis Optimization has helped numerous clients achieve significant increases in revenue and success.
My role involved collaborating with cross-functional teams—including product managers, copywriters, and designers—to create visually engaging and high-performing email marketing campaigns. We worked using agile methodologies such as Scrum and Kanban to enhance collaboration and delivery.
I designed and developed email marketing campaigns for a variety of clients, leveraging funnel creation and email scheduling to boost engagement and drive conversions.
Graphic Designer & Product Photographer
AD Media Solution is a digital marketing agency, dedicated to helping businesses build and optimize their digital presence. They offer a range of services including web design, mobile applications, and more to help their clients succeed in the ever-evolving digital landscape.
Led commercial and product photography projects for clients, including the Gavale Sportswear Valentine’s 2021 Campaign, combining outdoor lifestyle photography and studio product shoots.
Delivered high-quality assets for lookbooks, e-commerce, and digital marketing campaigns, working closely with marketing teams to align visuals with brand strategy.
Applied advanced photo editing and retouching to highlight product details, textures, and brand aesthetics.
Collaborated with marketing and the product team to support brand marketing and website design, with a focus on B2B marketing strategies.
Designed social media content for clients as: admediasolution, segurosbymelody, gavale.
Graphic Designer
Grupo Carricay is a team of skilled web developers specialized in designing and developing web and mobile applications. They also create eye-catching animated promotional videos and provide logo design services. Their expertise also includes developing both native and hybrid mobile applications.
Creation of audiovisual materials for advertising campaigns for leading clients such as Unicef Cuba, using tools such as Adobe Premiere and After Effects. Campaign : ``Padres desde el Principio´´.
Design of mobile applications with a focus on UI & UX design, ensuring seamless user experience.
Hand-off to developers, of all the resources and details of the landing pages or websites designed.
Design of brand content for digital channels, including static and dynamic formats for social media, newsletter templates, banners, and other visual materials needed for digital strategies of the agency.
Video editing for social media platforms such as reels and other digital media using Adobe Premiere.
Developed visual guides for social media to ensure cohesive branding across all channels.
Retouched photographs for web content using Adobe Photos
Editorial & Photography Designer / High-End Retouching
FOTO MARVAL is a photography studio with over ten years of experience specializing in high-quality and original artistic photography.
Specialized in editorial photography, portrait sessions, and high-end retouching, with emphasis on skin texture, natural tones, and consistency across publications.
Conducted portrait and lifestyle shoots, experimenting with lighting setups, creative compositions, and visual treatments to capture authenticity and character.
Produced visuals for both print and digital platforms, including editorial spreads, e-commerce photography, and large-format projects.
Applied advanced techniques in Photoshop, Lightroom, and Capture One Pro, ensuring professional-quality editing and post-production.
Skilled in photo retouching and editing for optimal product presentation for E-commerce stores.
Explored storytelling through portraiture, using light, textures, and expressions as narrative tools.
Strong communication and interpersonal skills for collaborating with clients and team members to achieve the desired outcome.
Knowledge of the latest photography and editing trends and techniques, and continuous learning and improvement.
