Communication
Motivation
Teamwork
Empathy
Interviewing
Problem - solving
Receive and apply feedback
Figma
Visual Design
Research
Design Thinking
Wireframing
Framer
Ui Prototyping
Product Architecture
Maze
Miro
Zeplin
Useberry
Photoshop
Premiere Pro
Illustrator
HTML 5
CSS 3
Chat GPT
Sketch
Abstract
Notion
Asana
Spanish
Native
English
Fluent
I´m a UX/Ul designer, focused in create user-centered, and visually appealing digital products. My research background helps me understand user needs and create functional designs. I have a strong enthusiasm for the combination of design and technology, where they intersect and complement each other.
I am a proactive, hardworking, empathetic, curious, and intuitive individual who is dedicated to continuous learning, growth, and sharing of knowledge.
As a designer, I am constantly seeking to expand and evolve my knowledge, skills, and approaches to meet the ever-changing challenges and needs of the world around us. I thrive in fast-paced, proactive teams that prioritize ethical product development and foster a sense of belonging.
Professional Experience
Email Marketing Designer – UX & UI designer
At Oasis Optimization, a company specializing in scalable profit generation for business owners through email marketing, sales funnels, and systems, I was part of a dynamic team committed to result-oriented strategies and excellence. My role involved collaborating with cross-functional agile teams, including product managers, copywriters, and visual designers, to create visually compelling email marketing campaigns using agile methodologies like Scrum and Kanban, enhancing team collaboration and product delivery.
I designed and developed highly effective email marketing campaigns for diverse clients, employing funnel creation and email scheduling to boost engagement and conversions. My work included creating eye-catching GIF designs and animations tailored to each client's brand identity, using tools like Adobe After Effects and Photoshop, which significantly increased email campaign open and click rates.
I was proficient in using email marketing platforms like Klaviyo and Mailchimp, with a deep understanding of email design technical limitations and best practices. Additionally, I kept abreast of emerging design trends and email marketing techniques, ensuring that email campaigns were both visually appealing and effective in achieving client objectives.
UI Designer
At AD Media Solution, a digital marketing agency focused on enhancing businesses' digital presence, I was integral in supporting brand marketing and website design, particularly in the B2B marketing space. My role included designing user-focused websites and apps ranging from informational, news, portfolio, booking to e-commerce sites using design tools like Figma for wireframing and prototyping.
Also my role was focused on co-working with the UX team for making research about the user product needs and applied it to the final results, for better experiences.
I was responsible for generating engaging content and audiovisual materials for online sales promotions and social media, ensuring consistency with brand guidelines using Adobe Creative Suite. My collaboration with cross-functional agile teams extended to brand marketing and website design.
Graphic Designer
During my tenure at Grupo Carricay in La Habana, Cuba, a team specializing in web and mobile app development and animated promotional videos, I played a key role in various creative and technical capacities. My responsibilities included producing audiovisual materials for advertising campaigns for prominent clients like Unicef Cuba, using tools like Adobe Premiere and After Effects, one notable campaign being "Padres desde el Principio."
I focused on designing mobile applications with an emphasis on UI/UX design, ensuring a seamless user experience. I was responsible for providing developers with all necessary resources and details for designed landing pages or websites.
My role also extended to designing brand content for digital channels, including static and dynamic formats for social media, newsletter templates, banners, and other visual materials required for the agency's digital strategies. Additionally, I edited videos for social media platforms like reels using Adobe Premiere and developed visual guides for social media to ensure brand consistency across all channels.
Editorial Designer / Photo Retouching
At Foto MARVAL, a photography studio renowned for its ten-plus years of expertise in high-quality, original artistic photography, my role involved extensive use of Adobe Photoshop, Lightroom, and Capture One Pro for photo editing, color correction, and retouching. I specialized in editing and retouching photographs for both print and digital publications, including large format printing and product photo retouching for e-commerce store presentations.
My creative vision and meticulous attention to detail were crucial in capturing and enhancing the beauty and uniqueness of each subject. Additionally, my strong communication and interpersonal skills were instrumental in collaborating with clients and team members to achieve the desired outcomes. I continuously kept abreast of the latest trends and techniques in photography and editing, ensuring ongoing learning and improvement. My primary focus areas were editorial design and photographic retouching.
