BetterBrand is a food innovation company reimagining everyday staples with healthier, low-carb alternatives. For this campaign, the focus was on presenting The Better Bagel in a way that feels modern, clean, and aspirational.

The design uses bold contrast (black, red, and white) to reinforce the brand’s strong, confident voice while highlighting product variety. Large, appetizing product photography paired with minimal copy ensures the message is clear: indulgence can also be healthy. The layout guides the reader through each flavor in a scrollable, story-like experience, balancing lifestyle appeal with clear calls-to-action.